Our Story

In the beginning...

Cheryl Kelly & Co. exists because in 2020, Cheryl had a personal need to increase the level of hydration in her own skin. She was 50 years old and noticed the skin on her face was dry and showing signs of aging. She browsed the aisles looking at moisturizers and their ingredients. Cheryl couldn't pronounce half of the ingredients and when she used apps to find the healthiest options, she became frustrated.

Cheryl decided to formulate her own face moisturizer. She spent 18 months researching, developing, and testing ingredients. In February of 2022, she formulated what is now known as the Beauty Oil...a cleansing and moisturizing face serum.

Cheryl believes that her focus on sourcing the highest quality, non-comedogenic, organic, and vegan ingredients is what makes all the difference in the immediate results she achieved using the Beauty Oil.

After only a few days of use, Cheryl shared the Beauty Oil with friends and family and they too fell in love...and Cheryl Kelly and Co. skincare was launched in July of 2022.

Welcoming Cheryl's daughters to our team in 2024 marks a significant moment in our journey. Their addition is pivotal in steering our company towards becoming a legacy and a leader in clean, sustainable beauty. With their passion and dedication, we are poised to continue our commitment to excellence, ensuring that the values and principles instilled by Cheryl are carried forward for generations to come.

As we embrace the future, their contributions play a vital role in shaping our continued pursuit of clean, sustainable beauty practices. Together, as a family-led team, we are excited to elevate our brand, uphold our legacy, and set new standards in the beauty industry. The journey towards a more conscious and sustainable future is strengthened by the collective efforts of our entire team, and we look forward to making a positive impact with each step we take.

Our Mission

Our belief is grounded in the essence of clean, simple skincare that enhances beauty at every stage of life. We embrace a philosophy that prioritizes simplicity and purity in our formulations, ensuring that your skincare experience is not only effective but also a celebration of natural beauty. Join us on this journey, where we believe in the power of simplicity to elevate and enhance your skincare routine, making beauty a timeless and accessible part of your life.

EMBRACE YOUR AGE AT EVERY STAGE!

Our mission is simple yet profound – to deliver these wonderful, hydrating formulations directly to you. We take pride in our approach, crafting products in small batches to guarantee uncompromised standards. By doing so, we ensure that every product reaching you is a testament to our commitment to quality, providing you with skincare solutions that are not only effective but also crafted with precision and care. Thank you for being a part of our mission to bring the best to your skincare routine.

Welcome to Cheryl Kelly & Co. - we are so glad you found us!

Discover

organic argan oil is a fabulous skin care ingredient used in many of our products

organic sunflower seed oil is full of vitamins, creates a skin barrier, moisturizes, soothes irritated skin

rosehip oil helps to fade the look of scars, has anti-aging properties, evens out skin tone, is a great moisturizer and lip gloss

organic black cumin seed oil helps with acne and oily skin, it softens skin, relieves inflammation, helps with fine wrinkles

Product promise

Embark on a skincare journey with our commitment to the best – sustainable, genuinely natural ingredients. Unlike large corporations that mass-produce products laden with unwanted chemicals, we stand apart. Our ethos revolves around valuing the Earth and all its inhabitants, treating them with the utmost respect. This conscious choice not only contributes to environmental well-being but also results in the creation of superior skincare products that nourish, transform, restore, and rejuvenate your skin.

Meet Cheryl

As a Mom of three, wife, sister, and daughter, I believe in the responsible and ethical use of the precious resources nature provides. It is my conviction that we can create a better quality of life while safeguarding the future of our planet. In my personal journey, I've always strived to incorporate pure ingredients into my daily routine, crafting a lifestyle that aligns with my core beliefs and morals.

Cheryl Kelly & Co., Inc. and our skincare line are a true reflection of my philosophy. I am dedicated to using the highest quality ingredients to formulate clean, simple, and exceptional beauty skincare products. Each product is a labor of love, an extension of my commitment to providing you with skincare solutions that resonate with your values and deliver exceptional results.

I hope you find joy in using our products as much as I find joy in creating them for you. Your support is not just appreciated; it's a vital part of the journey toward a more conscious and beautiful way of caring for ourselves and the world around us.

Our customers

At the heart of our existence are you – our valued customers. Your satisfaction fuels our commitment to surpassing skincare expectations, pushing us to refine our products and their ingredients continually. We hold ourselves to elevated standards, ensuring that if a product doesn't meet our rigorous criteria, it won't be offered to you.

Your trust is the driving force behind our pursuit of excellence. We are dedicated to delivering skincare solutions that not only meet but exceed your expectations. Rest assured, every product we offer is a result of our unwavering dedication to quality, ensuring you receive only the best for your skincare needs. Thank you for being an essential part of our journey toward skincare perfection.